Design collateral for a luxury real estate firm
luxury living
description
Home Real Estate is a luxury real estate firm in Atlanta, Georgia. It was launched in February 2021 by top producing agents from Harry Norman REALTORS and Ansley Real Estate. As of June 2021, the company had already reached 8 figure total sales or pending sales.
my contribution
I was hired by Home to create graphic design collateral for their agents. This included, but was not limited to; bifold brochures, 8-16 page booklets, testimonials and resumes, magazine ads, and marketing post cards. However, upon beginning work, it was clear that the company needed much more than just graphic design help. Home had very rudimentary templates for their collateral, many of which were created by employees who were not designers. Furthermore, these templates were not on brand, and some of the marketing templates they needed had not even been made yet. In light of this, my role expanded to helping build out the brand identity.
testimonial and resume template redesign
My resume template redesign
My testimonial template redesign (front)
My testimonial template redesign (back)
